JOHN
DWYER
JOHN
MITCH
JOHN
DWYER
MITCH
GIBSON
JOIN US ON WEDNESDAY AUGUST 17th @ 1.30PM Sydney/Melb time
Register Your Spot Now
Just enter your name & email to secure your spot on this FREE Zoom Workshop!
Discover How Easy It Is To Hit “Member Capacity” In Your Gym By Using:
“INCENTIVE-BASED MARKETING!”
If your gym is sitting at under 90% capacity, this 60 minute free Zoom Workshop could be the timely “game-changer” you’ve been looking for!
Every gym owner we speak to is looking for a point of difference outside of offering the usual “First Month Free” or “No-Joining Fee”.
So what your gym needs to STAND OUT is an “incentive” that has a high perceived value, but a low cost to you!
Even better…one that your local competitors can’t copy!
This is the art of “Incentive Based Marketing”
During our FREE workshop, you’ll discover how you can access “unique incentives” to build your gym’s membership to capacity.
You’ll learn how “Incentive-Based Marketing” is an insanely powerful “member attraction tool” that only a tiny percentage of gyms and fitness businesses actually use.
Learn This Formula From An Expert – John Dwyer
The “King” of INCENTIVE-BASED MARKETING in Australia is John Dwyer, a marketing maverick who specialises in showing businesses how to use “direct-response marketing” tactics.
John has been the “go-to guy” for big guns like News Ltd, Woolworths, Fairfax, KFC, 7 Eleven, Westfield, Channel 9 & more – when they want “top-shelf advice” for INCENTIVES that can skyrocket revenue for them.
On this webinar, John will be pulling back the curtain on his unique “system” for choosing the right incentive for your fitness business.
He’ll be showing WHAT works & WHAT doesn’t…& WHY!
So if you’re looking for a “silver bullet” to hit member capacity, THIS IS ONE WEBINAR you don’t want to miss.
John has crafted more promotional offers & incentives than probably anyone on the planet!
Here’s How An Anytime Fitness Owner
Increased Membership By Over 50% Fast!
WATCH THIS 50 SEC VIDEO!
This owner of an Anytime Fitness franchise used to promote the regular offers of “No Joining Fee” or “First Month Free”.
But given all of his competitors were doing the same thing, such offers had lost their gloss…and he realised he didn’t have a “point-of-difference”.
However, upon following our incentive-based marketing tactics, he increased his membership by 50% straightaway and is now a strong supporter of offering incentives instead of discounts!
In this 60 minute webinar, you’re going to be able to swipe this exact incentive idea and use it for your gym instantly.
You’ll learn how to massively distinguish yourself from your competitors and take your prospective members’ eyes OFF THE PRICE!
And it gets better…….we’ll show you how to “block” your competitors from copying your incentive – so you’ve got it all to yourself!
MACCAS & AMAZON USE THIS PROMOTIONAL TACTIC – NOW YOU CAN TOO!
Macca’s has generated BILLIONS of dollars of income with the “FREE TOY GIVEAWAY” in their Happy Meal.
Likewise, Kellogg’s with the “Free Gift” in their breakfast cereal boxes!
Amazon smashed all sales projections with the launch of their “Amazon Prime” membership program – due to their “Free 2 Day Shipping” bonus & other perks like “Free Movies & Music”.
And closer to home, Harvey Norman steals market-share like crazy due to the clever incentive of “3 Years’ Interest Free Finance”.
John will show you HOW you can use this very same “INCENTIVE TACTIC” to drive more “memberships” for your gym – it’s easy when you know HOW!
You’ll walk away from this webinar with the knowledge of HOW you can achieve “member capacity” by offering prospects a powerful “incentive” rather than rolling out the same old “No Joining Fee” lure.
Even Seinfeld Thought It Was A Good Idea
And let’s not forget that it was John who scored the “marketing coup” of the decade when he convinced Jerry Seinfeld to be spokesman for an Aussie bank’s “FREE HOLIDAY INCENTIVE!”
John produced the Greater Building Society’s home loan campaign – where none other than Jerry Seinfeld invited people to “Swap Their Home Loan To The Greater & Get A Free Holiday!”
The “Free Holiday” campaign broke lending records & is folklore in the banking industry – globally!
Again, this is one webinar YOU DON’T WANT TO MISS – particularly if you want to hit member capacity in your gym FAST!
Also Learn How To Use Facebook Ads To Enjoy A STAMPEDE Of New Leads
Joining John on this webinar will be Facebook Ads specialist, Mitch Gibson.
He’ll demonstrate how you can add rocket-fuel to your INCENTIVE promotion by cleverly marketing it to your target audience via Facebook advertising.
Mitch will showcase examples of how other businesses (including gyms) have used Facebook ads to attract both “leads” & increase “conversions” – showcasing “real examples” so you can take away the formula.
When you combine the “laser targeting” of Facebook advertising with an attractive “FREE BONUS” (ie: an incentive), the result can be quite staggering.
It’s a classic “message to market match” scenario – sort of “a perfect storm”…….the right INCENTIVE targeted at THE RIGHT AUDIENCE.
Facebook is the “most laser-targeted” advertising platform the world has ever seen.
So imagine the impact of being able to cost-effectively promote your “incentive” via this platform!
Mitch will show you HOW to do it inexpensively & strategically!
Phone:
07 3622 6413
International:
+61 7 3622 6413
Email:
info@theinstituteofwow.com
ABN 53 161 248 755
